Negotiation Guide
Opening Offer
$41,643
Fair Price
$43,143
Walk Away Above
$44,272
- • Recent buyers paid ~$2,257 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$40,860
Est. Invoice$42,222
Holdback (est.)$1,362
MSRP (Sticker)$45,400
Asking Price$43,900
Markup-$1,500
Est. Dealer Margin on This Car$3,040
Percentile94% of inventory is priced lower
Days on Lot22 days
What Others Paid (Last 30 Days)
Cars Sold2344
Avg Markup-$2,257
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory171 vehicles
Avg Markup (All Models)-$1,882
Avg Markup (Ranger)-$1,500
% Below MSRP100%
Avg Days to Sell38 days
Avg Sold Markup-$1,944
Price History
Aug 6, 2026$43,400 → $44,400(+$1,000)
Aug 20, 2026$44,400 → $43,900(-$500)
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