Negotiation Guide
Opening Offer
$38,563
Fair Price
$40,063
Walk Away Above
$41,192
- • Recent buyers paid ~$2,257 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$38,088
Est. Invoice$39,358
Holdback (est.)$1,270
MSRP (Sticker)$42,320
Asking Price$40,820
Markup-$1,500
Est. Dealer Margin on This Car$2,732
Percentile94% of inventory is priced lower
Days on Lot14 days
What Others Paid (Last 30 Days)
Cars Sold2344
Avg Markup-$2,257
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory97 vehicles
Avg Markup (All Models)-$1,397
Avg Markup (Ranger)-$1,500
% Below MSRP100%
Avg Days to Sell40 days
Avg Sold Markup-$1,574
Price History
Aug 20, 2026$41,320 → $40,820(-$500)
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