Deal Sheet: 2026 Ranger XLT

Koons Ford Sterling · Sterling, VA · VIN: 1FTER4HH4TLE32896

Negotiation Guide

Opening Offer

$38,128

Fair Price

$39,628

Walk Away Above

$40,757

• Recent buyers paid ~$2,257 below MSRP
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$37,697

Est. Invoice$38,953

Holdback (est.)$1,257

MSRP (Sticker)$41,885

Asking Price$40,385

Markup-$1,500

Est. Dealer Margin on This Car$2,689

Percentile94% of inventory is priced lower

Days on Lot49 days

What Others Paid (Last 30 Days)

Cars Sold2344

Avg Markup-$2,257

Median Markup-$2,000

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory349 vehicles

Avg Markup (All Models)-$2,281

Avg Markup (Ranger)-$1,231

% Below MSRP100%

Avg Days to Sell39 days

Avg Sold Markup-$2,155

Price History

Jul 9, 2026$41,885 → $39,885(-$2,000)

Aug 6, 2026$39,885 → $40,885(+$1,000)

Aug 20, 2026$40,885 → $40,385(-$500)

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