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Deal Sheet: 2026 Ranger XLT
Freedom Ford of Wise · Wise, VA · VIN: 1FTER4HH4TLE30999
Negotiation Guide
Opening Offer
$38,447
Fair Price
$39,947
Walk Away Above
$41,208
- • Recent buyers paid ~$2,257 below MSRP
- • Sitting 70 days (avg 43) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$38,223
Est. Invoice$39,497
Holdback (est.)$1,274
MSRP (Sticker)$42,470
Asking Price$40,970
Markup-$1,500
Est. Dealer Margin on This Car$2,747
Percentile94% of inventory is priced lower
Days on Lot70 days
What Others Paid (Last 30 Days)
Cars Sold2344
Avg Markup-$2,257
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory8 vehicles
Avg Markup (All Models)-$938
Avg Markup (Ranger)-$1,500
% Below MSRP100%
Avg Days to Sell40 days
Avg Sold Markup-$2,000
Price History
Jul 9, 2026$42,470 → $40,470(-$2,000)
Aug 6, 2026$40,470 → $41,470(+$1,000)
Aug 20, 2026$41,470 → $40,970(-$500)
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