Negotiation Guide
Opening Offer
$39,818
Fair Price
$41,318
Walk Away Above
$42,447
- • Recent buyers paid ~$2,257 below MSRP
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$39,218
Est. Invoice$40,525
Holdback (est.)$1,307
MSRP (Sticker)$43,575
Asking Price$42,075
Markup-$1,500
Est. Dealer Margin on This Car$2,858
Percentile94% of inventory is priced lower
Days on Lot48 days
What Others Paid (Last 30 Days)
Cars Sold2344
Avg Markup-$2,257
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory271 vehicles
Avg Markup (All Models)-$1,589
Avg Markup (Ranger)-$1,000
% Below MSRP100%
Avg Days to Sell33 days
Avg Sold Markup-$1,422
Price History
Jul 9, 2026$43,575 → $41,575(-$2,000)
Aug 6, 2026$41,575 → $42,575(+$1,000)
Aug 20, 2026$42,575 → $42,075(-$500)
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