Deal Sheet: 2026 Ranger XLT

Johnston Motor Company · Florence, OR · VIN: 1FTER4HH4TLE28895

Negotiation Guide

Opening Offer

$40,808

Fair Price

$42,308

Walk Away Above

$43,437

• Recent buyers paid ~$2,257 below MSRP
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$40,109

Est. Invoice$41,445

Holdback (est.)$1,337

MSRP (Sticker)$44,565

Asking Price$43,065

Markup-$1,500

Est. Dealer Margin on This Car$2,957

Percentile94% of inventory is priced lower

Days on Lot49 days

What Others Paid (Last 30 Days)

Cars Sold2344

Avg Markup-$2,257

Median Markup-$2,000

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory19 vehicles

Avg Markup (All Models)-$2,513

Avg Markup (Ranger)-$1,500

% Below MSRP100%

Avg Days to Sell35 days

Avg Sold Markup-$1,800

Price History

Jul 9, 2026$44,565 → $42,565(-$2,000)

Aug 6, 2026$42,565 → $43,565(+$1,000)

Aug 20, 2026$43,565 → $43,065(-$500)

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