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Deal Sheet: 2026 Ranger XLT
Cogswell Ford · Russellville, AR · VIN: 1FTER4HH4TLE23972
Negotiation Guide
Opening Offer
$37,885
Fair Price
$39,385
Walk Away Above
$40,645
- • Recent buyers paid ~$2,257 below MSRP
- • Sitting 70 days (avg 43) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$37,715
Est. Invoice$38,972
Holdback (est.)$1,257
MSRP (Sticker)$41,905
Asking Price$40,405
Markup-$1,500
Est. Dealer Margin on This Car$2,691
Percentile94% of inventory is priced lower
Days on Lot70 days
What Others Paid (Last 30 Days)
Cars Sold2344
Avg Markup-$2,257
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory107 vehicles
Avg Markup (All Models)-$285
Avg Markup (Ranger)-$1,500
% Below MSRP76%
Avg Days to Sell37 days
Avg Sold Markup-$1,209
Price History
Jul 9, 2026$41,905 → $39,405(-$2,500)
Aug 6, 2026$39,405 → $40,405(+$1,000)
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