Negotiation Guide
Opening Offer
$37,835
Fair Price
$39,335
Walk Away Above
$40,595
- • Recent buyers paid ~$2,257 below MSRP
- • Sitting 70 days (avg 43) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$37,670
Est. Invoice$38,925
Holdback (est.)$1,256
MSRP (Sticker)$41,855
Asking Price$40,355
Markup-$1,500
Est. Dealer Margin on This Car$2,686
Percentile94% of inventory is priced lower
Days on Lot70 days
What Others Paid (Last 30 Days)
Cars Sold2344
Avg Markup-$2,257
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory420 vehicles
Avg Markup (All Models)-$1,982
Avg Markup (Ranger)-$1,444
% Below MSRP100%
Avg Days to Sell38 days
Avg Sold Markup-$1,684
Price History
Jul 9, 2026$41,855 → $39,855(-$2,000)
Aug 6, 2026$39,855 → $40,855(+$1,000)
Aug 20, 2026$40,855 → $40,355(-$500)
Cheaper Ranger XLT Inventory
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