Negotiation Guide
Opening Offer
$41,229
Fair Price
$42,729
Walk Away Above
$43,999
- • Recent buyers paid ~$2,257 below MSRP
- • Sitting 70 days (avg 43) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$40,743
Est. Invoice$42,101
Holdback (est.)$1,358
MSRP (Sticker)$45,270
Asking Price$43,770
Markup-$1,500
Est. Dealer Margin on This Car$3,027
Percentile94% of inventory is priced lower
Days on Lot70 days
What Others Paid (Last 30 Days)
Cars Sold2344
Avg Markup-$2,257
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory79 vehicles
Avg Markup (All Models)-$1,497
Avg Markup (Ranger)-$1,500
% Below MSRP92%
Avg Days to Sell36 days
Avg Sold Markup-$1,183
Price History
Jul 9, 2026$45,270 → $43,270(-$2,000)
Aug 6, 2026$43,270 → $44,270(+$1,000)
Aug 20, 2026$44,270 → $43,770(-$500)
Cheaper Ranger XLT Inventory
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-$2,000$36,4005d
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