Negotiation Guide
Opening Offer
$44,078
Fair Price
$45,578
Walk Away Above
$46,707
- • Recent buyers paid ~$2,257 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$43,052
Est. Invoice$44,487
Holdback (est.)$1,435
MSRP (Sticker)$47,835
Asking Price$46,335
Markup-$1,500
Est. Dealer Margin on This Car$3,284
Percentile94% of inventory is priced lower
Days on Lot22 days
What Others Paid (Last 30 Days)
Cars Sold2344
Avg Markup-$2,257
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory301 vehicles
Avg Markup (All Models)-$2,379
Avg Markup (Ranger)-$1,500
% Below MSRP100%
Avg Days to Sell39 days
Avg Sold Markup-$2,153
Price History
Aug 6, 2026$45,835 → $46,835(+$1,000)
Aug 20, 2026$46,835 → $46,335(-$500)
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