Negotiation Guide
Opening Offer
$38,178
Fair Price
$39,678
Walk Away Above
$40,807
- • Recent buyers paid ~$2,257 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$37,742
Est. Invoice$39,000
Holdback (est.)$1,258
MSRP (Sticker)$41,935
Asking Price$40,435
Markup-$1,500
Est. Dealer Margin on This Car$2,694
Percentile94% of inventory is priced lower
Days on Lot40 days
What Others Paid (Last 30 Days)
Cars Sold2344
Avg Markup-$2,257
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory419 vehicles
Avg Markup (All Models)-$514
Avg Markup (Ranger)-$1,500
% Below MSRP98%
Avg Days to Sell33 days
Avg Sold Markup+$744
Price History
Aug 6, 2026$39,935 → $40,935(+$1,000)
Aug 20, 2026$40,935 → $40,435(-$500)
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