Negotiation Guide
Opening Offer
$38,758
Fair Price
$40,258
Walk Away Above
$41,387
- • Recent buyers paid ~$2,257 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$38,264
Est. Invoice$39,539
Holdback (est.)$1,275
MSRP (Sticker)$42,515
Asking Price$41,015
Markup-$1,500
Est. Dealer Margin on This Car$2,752
Percentile94% of inventory is priced lower
Days on Lot22 days
What Others Paid (Last 30 Days)
Cars Sold2344
Avg Markup-$2,257
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory106 vehicles
Avg Markup (All Models)-$2,514
Avg Markup (Ranger)-$1,500
% Below MSRP100%
Avg Days to Sell40 days
Avg Sold Markup-$1,950
Price History
Aug 20, 2026$41,515 → $41,015(-$500)
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