Negotiation Guide
Opening Offer
$43,038
Fair Price
$44,538
Walk Away Above
$45,667
- • Recent buyers paid ~$2,257 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$42,116
Est. Invoice$43,519
Holdback (est.)$1,404
MSRP (Sticker)$46,795
Asking Price$45,295
Markup-$1,500
Est. Dealer Margin on This Car$3,180
Percentile94% of inventory is priced lower
Days on Lot22 days
What Others Paid (Last 30 Days)
Cars Sold2344
Avg Markup-$2,257
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory139 vehicles
Avg Markup (All Models)-$1,011
Avg Markup (Ranger)-$1,500
% Below MSRP84%
Avg Days to Sell32 days
Avg Sold Markup-$976
Price History
Aug 6, 2026$44,795 → $45,795(+$1,000)
Aug 20, 2026$45,795 → $45,295(-$500)
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