Negotiation Guide
Opening Offer
$43,933
Fair Price
$45,433
Walk Away Above
$46,562
- • Recent buyers paid ~$2,257 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$42,921
Est. Invoice$44,352
Holdback (est.)$1,431
MSRP (Sticker)$47,690
Asking Price$46,190
Markup-$1,500
Est. Dealer Margin on This Car$3,269
Percentile94% of inventory is priced lower
Days on Lot22 days
What Others Paid (Last 30 Days)
Cars Sold2344
Avg Markup-$2,257
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory539 vehicles
Avg Markup (All Models)-$1,953
Avg Markup (Ranger)-$1,367
% Below MSRP100%
Avg Days to Sell37 days
Avg Sold Markup-$1,399
Price History
Aug 6, 2026$45,690 → $46,690(+$1,000)
Aug 15, 2026$46,690 → $46,190(-$500)
Cheaper Ranger XLT Inventory
Hacienda Ford of AliceAlice, TX
-$2,000$40,8455d
Hacienda Ford of AliceAlice, TX
-$2,000$36,4005d
Five Star FordNorth Richland Hills, TX
-$2,000$35,86522d
Caraway FordNixon, TX
-$2,000$36,12570d
Blake Fulenwider Ford of AndrewsAndrews, TX
-$2,000$35,86522d
Sam Pack's Five Star Ford of LewisvilleLewisville, TX
-$2,000$42,59549d
Coastal Bend FordBeeville, TX
-$2,000$41,99549d
Parks Ford of Wesley ChapelWesley Chapel, FL
-$2,000$37,9300d
Tomball Ford, Inc.Tomball, TX
-$2,000$42,59522d
Interstate FordDacono, CO
-$2,000$45,03522d