Negotiation Guide
Opening Offer
$37,748
Fair Price
$39,248
Walk Away Above
$40,377
- • Recent buyers paid ~$2,257 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$37,355
Est. Invoice$38,600
Holdback (est.)$1,245
MSRP (Sticker)$41,505
Asking Price$40,005
Markup-$1,500
Est. Dealer Margin on This Car$2,651
Percentile94% of inventory is priced lower
Days on Lot13 days
What Others Paid (Last 30 Days)
Cars Sold2344
Avg Markup-$2,257
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory386 vehicles
Avg Markup (All Models)-$1,878
Avg Markup (Ranger)-$1,500
% Below MSRP79%
Avg Days to Sell28 days
Avg Sold Markup-$1,328
Price History
Aug 20, 2026$40,505 → $40,005(-$500)
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