Negotiation Guide
Opening Offer
$40,278
Fair Price
$41,778
Walk Away Above
$42,907
- • Recent buyers paid ~$2,257 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$39,632
Est. Invoice$40,953
Holdback (est.)$1,321
MSRP (Sticker)$44,035
Asking Price$42,535
Markup-$1,500
Est. Dealer Margin on This Car$2,904
Percentile94% of inventory is priced lower
Days on Lot22 days
What Others Paid (Last 30 Days)
Cars Sold2344
Avg Markup-$2,257
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory56 vehicles
Avg Markup (All Models)-$1,964
Avg Markup (Ranger)-$1,375
% Below MSRP100%
Avg Days to Sell26 days
Avg Sold Markup-$1,536
Price History
Aug 6, 2026$42,035 → $43,035(+$1,000)
Aug 20, 2026$43,035 → $42,535(-$500)
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