Deal Sheet: 2026 Ranger XLT

O'Daniel Ford, Inc. · New Haven, IN · VIN: 1FTER4HH3TLE42304

Negotiation Guide

Opening Offer

$39,443

Fair Price

$40,943

Walk Away Above

$42,072

• Recent buyers paid ~$2,257 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$38,880

Est. Invoice$40,176

Holdback (est.)$1,296

MSRP (Sticker)$43,200

Asking Price$41,700

Markup-$1,500

Est. Dealer Margin on This Car$2,820

Percentile94% of inventory is priced lower

Days on Lot10 days

What Others Paid (Last 30 Days)

Cars Sold2344

Avg Markup-$2,257

Median Markup-$2,000

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory45 vehicles

Avg Markup (All Models)-$1,883

Avg Markup (Ranger)-$1,500

% Below MSRP100%

Avg Days to Sell38 days

Avg Sold Markup-$2,375

Price History

Aug 20, 2026$42,200 → $41,700(-$500)

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