Negotiation Guide
Opening Offer
$41,038
Fair Price
$42,538
Walk Away Above
$43,667
- • Recent buyers paid ~$2,257 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$40,316
Est. Invoice$41,659
Holdback (est.)$1,344
MSRP (Sticker)$44,795
Asking Price$43,295
Markup-$1,500
Est. Dealer Margin on This Car$2,980
Percentile94% of inventory is priced lower
Days on Lot35 days
What Others Paid (Last 30 Days)
Cars Sold2344
Avg Markup-$2,257
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory157 vehicles
Avg Markup (All Models)-$1,529
Avg Markup (Ranger)-$1,500
% Below MSRP95%
Avg Days to Sell35 days
Avg Sold Markup-$1,381
Price History
Aug 6, 2026$42,795 → $43,795(+$1,000)
Aug 20, 2026$43,795 → $43,295(-$500)
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