Negotiation Guide
Opening Offer
$40,838
Fair Price
$42,338
Walk Away Above
$43,467
- • Recent buyers paid ~$2,257 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$40,136
Est. Invoice$41,473
Holdback (est.)$1,338
MSRP (Sticker)$44,595
Asking Price$43,095
Markup-$1,500
Est. Dealer Margin on This Car$2,960
Percentile94% of inventory is priced lower
Days on Lot13 days
What Others Paid (Last 30 Days)
Cars Sold2344
Avg Markup-$2,257
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory117 vehicles
Avg Markup (All Models)-$1,991
Avg Markup (Ranger)-$1,500
% Below MSRP100%
Avg Days to Sell24 days
Avg Sold Markup-$1,335
Price History
Aug 20, 2026$43,595 → $43,095(-$500)
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