Deal Sheet: 2026 Ranger XLT

Long-Lewis Ford of the Shoals · Muscle Shoals, AL · VIN: 1FTER4HH3TLE39323

Negotiation Guide

Opening Offer

$38,148

Fair Price

$39,648

Walk Away Above

$40,777

• Recent buyers paid ~$2,257 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$37,715

Est. Invoice$38,972

Holdback (est.)$1,257

MSRP (Sticker)$41,905

Asking Price$40,405

Markup-$1,500

Est. Dealer Margin on This Car$2,691

Percentile94% of inventory is priced lower

Days on Lot33 days

What Others Paid (Last 30 Days)

Cars Sold2344

Avg Markup-$2,257

Median Markup-$2,000

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory469 vehicles

Avg Markup (All Models)-$627

Avg Markup (Ranger)-$974

% Below MSRP80%

Avg Days to Sell31 days

Avg Sold Markup-$1,390

Price History

Aug 6, 2026$39,905 → $40,905(+$1,000)

Aug 20, 2026$40,905 → $40,405(-$500)

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