Deal Sheet: 2026 Ranger XLT

Norm Reeves Ford Lincoln · Cerritos, CA · VIN: 1FTER4HH3TLE38480

Negotiation Guide

Opening Offer

$39,193

Fair Price

$40,693

Walk Away Above

$41,822

• Recent buyers paid ~$2,257 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$38,655

Est. Invoice$39,944

Holdback (est.)$1,289

MSRP (Sticker)$42,950

Asking Price$41,450

Markup-$1,500

Est. Dealer Margin on This Car$2,795

Percentile94% of inventory is priced lower

Days on Lot22 days

What Others Paid (Last 30 Days)

Cars Sold2344

Avg Markup-$2,257

Median Markup-$2,000

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory472 vehicles

Avg Markup (All Models)-$1,866

Avg Markup (Ranger)-$1,455

% Below MSRP93%

Avg Days to Sell39 days

Avg Sold Markup-$1,550

Price History

Aug 6, 2026$40,950 → $41,950(+$1,000)

Aug 15, 2026$41,950 → $41,450(-$500)

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