Negotiation Guide
Opening Offer
$39,723
Fair Price
$41,223
Walk Away Above
$42,352
- • Recent buyers paid ~$2,257 below MSRP
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$39,132
Est. Invoice$40,436
Holdback (est.)$1,304
MSRP (Sticker)$43,480
Asking Price$41,980
Markup-$1,500
Est. Dealer Margin on This Car$2,848
Percentile94% of inventory is priced lower
Days on Lot61 days
What Others Paid (Last 30 Days)
Cars Sold2344
Avg Markup-$2,257
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory1025 vehicles
Avg Markup (All Models)-$2,615
Avg Markup (Ranger)-$1,400
% Below MSRP100%
Avg Days to Sell34 days
Avg Sold Markup-$1,961
Price History
Jul 9, 2026$43,480 → $41,480(-$2,000)
Aug 6, 2026$41,480 → $42,480(+$1,000)
Aug 20, 2026$42,480 → $41,980(-$500)
Cheaper Ranger XLT Inventory
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-$2,000$36,4005d
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Caraway FordNixon, TX
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Blake Fulenwider Ford of AndrewsAndrews, TX
-$2,000$35,86522d
Sam Pack's Five Star Ford of LewisvilleLewisville, TX
-$2,000$42,59549d
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