Deal Sheet: 2026 Ranger XLT

Ed Morse Ford · Sierra Vista, AZ · VIN: 1FTER4HH3TLE32162

Negotiation Guide

Opening Offer

$37,458

Fair Price

$38,958

Walk Away Above

$40,087

• Recent buyers paid ~$2,257 below MSRP
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$37,094

Est. Invoice$38,330

Holdback (est.)$1,236

MSRP (Sticker)$41,215

Asking Price$39,715

Markup-$1,500

Est. Dealer Margin on This Car$2,622

Percentile94% of inventory is priced lower

Days on Lot56 days

What Others Paid (Last 30 Days)

Cars Sold2344

Avg Markup-$2,257

Median Markup-$2,000

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory70 vehicles

Avg Markup (All Models)-$1,775

Avg Markup (Ranger)-$1,500

% Below MSRP100%

Avg Days to Sell43 days

Avg Sold Markup-$1,887

Price History

Jul 9, 2026$41,215 → $39,215(-$2,000)

Aug 6, 2026$39,215 → $40,215(+$1,000)

Aug 20, 2026$40,215 → $39,715(-$500)

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