Negotiation Guide
Opening Offer
$39,418
Fair Price
$40,918
Walk Away Above
$42,047
- • Recent buyers paid ~$2,257 below MSRP
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$38,858
Est. Invoice$40,153
Holdback (est.)$1,295
MSRP (Sticker)$43,175
Asking Price$41,675
Markup-$1,500
Est. Dealer Margin on This Car$2,818
Percentile94% of inventory is priced lower
Days on Lot56 days
What Others Paid (Last 30 Days)
Cars Sold2344
Avg Markup-$2,257
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory122 vehicles
Avg Markup (All Models)-$2,430
Avg Markup (Ranger)-$1,200
% Below MSRP100%
Avg Days to Sell33 days
Avg Sold Markup-$1,628
Price History
Jul 9, 2026$43,175 → $41,175(-$2,000)
Aug 6, 2026$41,175 → $42,175(+$1,000)
Aug 20, 2026$42,175 → $41,675(-$500)
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