Negotiation Guide
Opening Offer
$39,238
Fair Price
$40,738
Walk Away Above
$41,867
- • Recent buyers paid ~$2,257 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$38,696
Est. Invoice$39,985
Holdback (est.)$1,290
MSRP (Sticker)$42,995
Asking Price$41,495
Markup-$1,500
Est. Dealer Margin on This Car$2,800
Percentile94% of inventory is priced lower
Days on Lot21 days
What Others Paid (Last 30 Days)
Cars Sold2344
Avg Markup-$2,257
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory252 vehicles
Avg Markup (All Models)-$2,243
Avg Markup (Ranger)-$1,500
% Below MSRP100%
Avg Days to Sell38 days
Avg Sold Markup-$1,877
Price History
Aug 6, 2026$40,995 → $41,995(+$1,000)
Aug 20, 2026$41,995 → $41,495(-$500)
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