Deal Sheet: 2026 Ranger XLT

Joe Cooper Ford of Edmond · Oklahoma City, OK · VIN: 1FTER4HH2TLE40138

Negotiation Guide

Opening Offer

$37,588

Fair Price

$39,088

Walk Away Above

$40,217

• Recent buyers paid ~$2,257 below MSRP

Price Breakdown

Est. Dealer Cost$37,211

Est. Invoice$38,451

Holdback (est.)$1,240

MSRP (Sticker)$41,345

Asking Price$39,845

Markup-$1,500

Est. Dealer Margin on This Car$2,635

Percentile94% of inventory is priced lower

Days on Lot13 days

What Others Paid (Last 30 Days)

Cars Sold2344

Avg Markup-$2,257

Median Markup-$2,000

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory341 vehicles

Avg Markup (All Models)-$1,967

Avg Markup (Ranger)-$1,500

% Below MSRP100%

Avg Days to Sell37 days

Avg Sold Markup-$1,686

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