Negotiation Guide
Opening Offer
$37,893
Fair Price
$39,393
Walk Away Above
$40,522
- • Recent buyers paid ~$2,257 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$37,485
Est. Invoice$38,735
Holdback (est.)$1,250
MSRP (Sticker)$41,650
Asking Price$40,150
Markup-$1,500
Est. Dealer Margin on This Car$2,665
Percentile94% of inventory is priced lower
Days on Lot13 days
What Others Paid (Last 30 Days)
Cars Sold2344
Avg Markup-$2,257
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory334 vehicles
Avg Markup (All Models)-$1,897
Avg Markup (Ranger)-$1,321
% Below MSRP100%
Avg Days to Sell28 days
Avg Sold Markup-$527
Price History
Aug 20, 2026$40,650 → $40,150(-$500)
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