Negotiation Guide
Opening Offer
$39,773
Fair Price
$41,273
Walk Away Above
$42,402
- • Recent buyers paid ~$2,257 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$39,177
Est. Invoice$40,483
Holdback (est.)$1,306
MSRP (Sticker)$43,530
Asking Price$42,030
Markup-$1,500
Est. Dealer Margin on This Car$2,853
Percentile94% of inventory is priced lower
Days on Lot33 days
What Others Paid (Last 30 Days)
Cars Sold2344
Avg Markup-$2,257
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory81 vehicles
Avg Markup (All Models)-$1,910
Avg Markup (Ranger)-$1,500
% Below MSRP100%
Avg Days to Sell24 days
Avg Sold Markup-$1,750
Price History
Aug 6, 2026$41,530 → $42,530(+$1,000)
Aug 20, 2026$42,530 → $42,030(-$500)
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