Deal Sheet: 2026 Ranger XLT

Gosch Ford of Temecula · Temecula, CA · VIN: 1FTER4HH1TLE43709

Negotiation Guide

Opening Offer

$38,753

Fair Price

$40,253

Walk Away Above

$41,382

• Recent buyers paid ~$2,257 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$38,259

Est. Invoice$39,534

Holdback (est.)$1,275

MSRP (Sticker)$42,510

Asking Price$41,010

Markup-$1,500

Est. Dealer Margin on This Car$2,751

Percentile94% of inventory is priced lower

Days on Lot40 days

What Others Paid (Last 30 Days)

Cars Sold2344

Avg Markup-$2,257

Median Markup-$2,000

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory236 vehicles

Avg Markup (All Models)-$2,292

Avg Markup (Ranger)-$1,471

% Below MSRP100%

Avg Days to Sell39 days

Avg Sold Markup-$1,444

Price History

Aug 6, 2026$40,510 → $41,510(+$1,000)

Aug 20, 2026$41,510 → $41,010(-$500)

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