Negotiation Guide
Opening Offer
$38,473
Fair Price
$39,973
Walk Away Above
$41,102
- • Recent buyers paid ~$2,257 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$38,007
Est. Invoice$39,274
Holdback (est.)$1,267
MSRP (Sticker)$42,230
Asking Price$40,730
Markup-$1,500
Est. Dealer Margin on This Car$2,723
Percentile94% of inventory is priced lower
Days on Lot22 days
What Others Paid (Last 30 Days)
Cars Sold2344
Avg Markup-$2,257
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory200 vehicles
Avg Markup (All Models)-$2,054
Avg Markup (Ranger)-$1,333
% Below MSRP100%
Avg Days to Sell38 days
Avg Sold Markup-$2,257
Price History
Aug 6, 2026$40,230 → $41,230(+$1,000)
Aug 15, 2026$41,230 → $40,730(-$500)
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