Negotiation Guide
Opening Offer
$40,443
Fair Price
$41,943
Walk Away Above
$43,072
- • Recent buyers paid ~$2,257 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$39,780
Est. Invoice$41,106
Holdback (est.)$1,326
MSRP (Sticker)$44,200
Asking Price$42,700
Markup-$1,500
Est. Dealer Margin on This Car$2,920
Percentile94% of inventory is priced lower
Days on Lot22 days
What Others Paid (Last 30 Days)
Cars Sold2344
Avg Markup-$2,257
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory430 vehicles
Avg Markup (All Models)-$1,823
Avg Markup (Ranger)-$1,500
% Below MSRP100%
Avg Days to Sell37 days
Avg Sold Markup-$1,513
Price History
Aug 6, 2026$42,200 → $43,200(+$1,000)
Aug 20, 2026$43,200 → $42,700(-$500)
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