Negotiation Guide
Opening Offer
$42,003
Fair Price
$43,503
Walk Away Above
$44,632
- • Recent buyers paid ~$2,257 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$41,184
Est. Invoice$42,557
Holdback (est.)$1,373
MSRP (Sticker)$45,760
Asking Price$44,260
Markup-$1,500
Est. Dealer Margin on This Car$3,076
Percentile94% of inventory is priced lower
Days on Lot22 days
What Others Paid (Last 30 Days)
Cars Sold2344
Avg Markup-$2,257
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory143 vehicles
Avg Markup (All Models)-$2,374
Avg Markup (Ranger)-$1,250
% Below MSRP100%
Avg Days to Sell31 days
Avg Sold Markup-$2,441
Price History
Aug 6, 2026$43,760 → $44,760(+$1,000)
Aug 20, 2026$44,760 → $44,260(-$500)
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