Negotiation Guide
Opening Offer
$39,263
Fair Price
$40,763
Walk Away Above
$41,892
- • Recent buyers paid ~$2,257 below MSRP
- • Price already dropped 3 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$38,718
Est. Invoice$40,009
Holdback (est.)$1,291
MSRP (Sticker)$43,020
Asking Price$41,520
Markup-$1,500
Est. Dealer Margin on This Car$2,802
Percentile94% of inventory is priced lower
Days on Lot63 days
What Others Paid (Last 30 Days)
Cars Sold2344
Avg Markup-$2,257
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory373 vehicles
Avg Markup (All Models)-$2,563
Avg Markup (Ranger)-$1,432
% Below MSRP100%
Avg Days to Sell39 days
Avg Sold Markup-$2,406
Price History
Jul 9, 2026$43,020 → $41,020(-$2,000)
Jul 11, 2026$41,020 → $42,020(+$1,000)
Jul 16, 2026$42,020 → $41,020(-$1,000)
Aug 6, 2026$41,020 → $42,020(+$1,000)
Aug 20, 2026$42,020 → $41,520(-$500)
Cheaper Ranger XLT Inventory
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-$2,000$36,4005d
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