Deal Sheet: 2026 Ranger XLT

Gene Latta Ford, Inc. · Hanover, PA · VIN: 1FTER4HH1TLE28207

Negotiation Guide

Opening Offer

$38,658

Fair Price

$40,158

Walk Away Above

$41,287

• Recent buyers paid ~$2,257 below MSRP
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$38,174

Est. Invoice$39,446

Holdback (est.)$1,272

MSRP (Sticker)$42,415

Asking Price$40,915

Markup-$1,500

Est. Dealer Margin on This Car$2,742

Percentile94% of inventory is priced lower

Days on Lot49 days

What Others Paid (Last 30 Days)

Cars Sold2344

Avg Markup-$2,257

Median Markup-$2,000

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory116 vehicles

Avg Markup (All Models)-$2,401

Avg Markup (Ranger)-$1,500

% Below MSRP100%

Avg Days to Sell37 days

Avg Sold Markup-$2,057

Price History

Jul 9, 2026$42,415 → $40,415(-$2,000)

Aug 6, 2026$40,415 → $41,415(+$1,000)

Aug 15, 2026$41,415 → $40,915(-$500)

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