Negotiation Guide
Opening Offer
$44,066
Fair Price
$45,566
Walk Away Above
$46,846
- • Recent buyers paid ~$2,257 below MSRP
- • Sitting 70 days (avg 43) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$43,313
Est. Invoice$44,756
Holdback (est.)$1,444
MSRP (Sticker)$48,125
Asking Price$46,625
Markup-$1,500
Est. Dealer Margin on This Car$3,313
Percentile94% of inventory is priced lower
Days on Lot70 days
What Others Paid (Last 30 Days)
Cars Sold2344
Avg Markup-$2,257
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory102 vehicles
Avg Markup (All Models)+$1,637
Avg Markup (Ranger)-$1,500
% Below MSRP50%
Avg Days to Sell31 days
Avg Sold Markup-$587
Price History
Jul 9, 2026$48,125 → $46,125(-$2,000)
Aug 6, 2026$46,125 → $47,125(+$1,000)
Aug 20, 2026$47,125 → $46,625(-$500)
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