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Deal Sheet: 2026 Ranger XLT
Jim Ellis Ford Sandy Springs · Atlanta, GA · VIN: 1FTER4HH1TLE20558
Negotiation Guide
Opening Offer
$40,091
Fair Price
$41,591
Walk Away Above
$42,858
- • Recent buyers paid ~$2,257 below MSRP
- • Sitting 70 days (avg 43) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$39,713
Est. Invoice$41,036
Holdback (est.)$1,324
MSRP (Sticker)$44,125
Asking Price$42,625
Markup-$1,500
Est. Dealer Margin on This Car$2,913
Percentile94% of inventory is priced lower
Days on Lot70 days
What Others Paid (Last 30 Days)
Cars Sold2344
Avg Markup-$2,257
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory177 vehicles
Avg Markup (All Models)-$1,949
Avg Markup (Ranger)-$1,333
% Below MSRP100%
Avg Days to Sell37 days
Avg Sold Markup-$2,035
Price History
Jul 9, 2026$44,125 → $42,125(-$2,000)
Aug 6, 2026$42,125 → $43,125(+$1,000)
Aug 20, 2026$43,125 → $42,625(-$500)
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