Deal Sheet: 2026 Ranger XLT

Byerly Ford, Inc. · Louisville, KY · VIN: 1FTER4HH1TLE14047

Negotiation Guide

Opening Offer

$40,111

Fair Price

$41,611

Walk Away Above

$42,878

• Recent buyers paid ~$2,257 below MSRP
• Sitting 70 days (avg 43) — extra leverage
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$39,731

Est. Invoice$41,055

Holdback (est.)$1,324

MSRP (Sticker)$44,145

Asking Price$42,645

Markup-$1,500

Est. Dealer Margin on This Car$2,915

Percentile94% of inventory is priced lower

Days on Lot70 days

What Others Paid (Last 30 Days)

Cars Sold2344

Avg Markup-$2,257

Median Markup-$2,000

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory149 vehicles

Avg Markup (All Models)-$2,451

Avg Markup (Ranger)-$1,500

% Below MSRP100%

Avg Days to Sell38 days

Avg Sold Markup-$1,885

Price History

Jul 9, 2026$44,145 → $42,145(-$2,000)

Aug 6, 2026$42,145 → $43,145(+$1,000)

Aug 20, 2026$43,145 → $42,645(-$500)

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