Deal Sheet: 2026 Ranger XLT

Nelson Ford, Inc. · Martinsville, VA · VIN: 1FTER4HH0TLE44365

Negotiation Guide

Opening Offer

$38,408

Fair Price

$39,908

Walk Away Above

$41,037

• Recent buyers paid ~$2,257 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$37,949

Est. Invoice$39,213

Holdback (est.)$1,265

MSRP (Sticker)$42,165

Asking Price$40,665

Markup-$1,500

Est. Dealer Margin on This Car$2,717

Percentile94% of inventory is priced lower

Days on Lot22 days

What Others Paid (Last 30 Days)

Cars Sold2344

Avg Markup-$2,257

Median Markup-$2,000

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory54 vehicles

Avg Markup (All Models)-$2,093

Avg Markup (Ranger)-$1,500

% Below MSRP100%

Avg Days to Sell44 days

Avg Sold Markup-$3,207

Price History

Aug 6, 2026$40,165 → $41,165(+$1,000)

Aug 20, 2026$41,165 → $40,665(-$500)

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