Negotiation Guide
Opening Offer
$39,308
Fair Price
$40,808
Walk Away Above
$41,937
- • Recent buyers paid ~$2,257 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$38,759
Est. Invoice$40,050
Holdback (est.)$1,292
MSRP (Sticker)$43,065
Asking Price$41,565
Markup-$1,500
Est. Dealer Margin on This Car$2,807
Percentile94% of inventory is priced lower
Days on Lot33 days
What Others Paid (Last 30 Days)
Cars Sold2344
Avg Markup-$2,257
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory416 vehicles
Avg Markup (All Models)-$935
Avg Markup (Ranger)-$1,438
% Below MSRP84%
Avg Days to Sell36 days
Avg Sold Markup-$874
Price History
Aug 6, 2026$41,065 → $42,065(+$1,000)
Aug 20, 2026$42,065 → $41,565(-$500)
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