Deal Sheet: 2026 Ranger XLT

Tim Short Ford of Morehead · Morehead, KY · VIN: 1FTER4HH0TLE41000

Negotiation Guide

Opening Offer

$37,998

Fair Price

$39,498

Walk Away Above

$40,627

• Recent buyers paid ~$2,257 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$37,580

Est. Invoice$38,832

Holdback (est.)$1,253

MSRP (Sticker)$41,755

Asking Price$40,255

Markup-$1,500

Est. Dealer Margin on This Car$2,676

Percentile94% of inventory is priced lower

Days on Lot19 days

What Others Paid (Last 30 Days)

Cars Sold2344

Avg Markup-$2,257

Median Markup-$2,000

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory38 vehicles

Avg Markup (All Models)-$2,303

Avg Markup (Ranger)-$1,500

% Below MSRP100%

Avg Days to Sell35 days

Avg Sold Markup-$2,008

Price History

Aug 6, 2026$39,755 → $40,755(+$1,000)

Aug 20, 2026$40,755 → $40,255(-$500)

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