Negotiation Guide
Opening Offer
$42,418
Fair Price
$43,918
Walk Away Above
$45,047
- • Recent buyers paid ~$2,257 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$41,558
Est. Invoice$42,943
Holdback (est.)$1,385
MSRP (Sticker)$46,175
Asking Price$44,675
Markup-$1,500
Est. Dealer Margin on This Car$3,118
Percentile94% of inventory is priced lower
Days on Lot22 days
What Others Paid (Last 30 Days)
Cars Sold2344
Avg Markup-$2,257
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory77 vehicles
Avg Markup (All Models)-$1,610
Avg Markup (Ranger)-$1,500
% Below MSRP100%
Avg Days to Sell38 days
Avg Sold Markup-$1,827
Price History
Aug 6, 2026$44,175 → $45,175(+$1,000)
Aug 20, 2026$45,175 → $44,675(-$500)
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