Negotiation Guide
Opening Offer
$37,808
Fair Price
$39,308
Walk Away Above
$40,437
- • Recent buyers paid ~$2,257 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$37,409
Est. Invoice$38,655
Holdback (est.)$1,247
MSRP (Sticker)$41,565
Asking Price$40,065
Markup-$1,500
Est. Dealer Margin on This Car$2,657
Percentile94% of inventory is priced lower
Days on Lot13 days
What Others Paid (Last 30 Days)
Cars Sold2344
Avg Markup-$2,257
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory66 vehicles
Avg Markup (All Models)-$1,182
Avg Markup (Ranger)-$1,500
% Below MSRP83%
Avg Days to Sell41 days
Avg Sold Markup-$1,892
Price History
Aug 20, 2026$40,565 → $40,065(-$500)
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