Negotiation Guide
Opening Offer
$40,058
Fair Price
$41,558
Walk Away Above
$42,687
- • Recent buyers paid ~$2,257 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$39,434
Est. Invoice$40,748
Holdback (est.)$1,314
MSRP (Sticker)$43,815
Asking Price$42,315
Markup-$1,500
Est. Dealer Margin on This Car$2,882
Percentile94% of inventory is priced lower
Days on Lot40 days
What Others Paid (Last 30 Days)
Cars Sold2344
Avg Markup-$2,257
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory318 vehicles
Avg Markup (All Models)-$1,807
Avg Markup (Ranger)-$1,500
% Below MSRP93%
Avg Days to Sell41 days
Avg Sold Markup-$1,285
Price History
Aug 6, 2026$41,815 → $42,815(+$1,000)
Aug 20, 2026$42,815 → $42,315(-$500)
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