Negotiation Guide
Opening Offer
$43,233
Fair Price
$44,733
Walk Away Above
$45,862
- • Recent buyers paid ~$2,257 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$42,291
Est. Invoice$43,701
Holdback (est.)$1,410
MSRP (Sticker)$46,990
Asking Price$45,490
Markup-$1,500
Est. Dealer Margin on This Car$3,199
Percentile94% of inventory is priced lower
Days on Lot35 days
What Others Paid (Last 30 Days)
Cars Sold2344
Avg Markup-$2,257
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory59 vehicles
Avg Markup (All Models)-$2,339
Avg Markup (Ranger)-$1,500
% Below MSRP100%
Avg Days to Sell30 days
Avg Sold Markup-$1,238
Price History
Aug 6, 2026$44,990 → $45,990(+$1,000)
Aug 20, 2026$45,990 → $45,490(-$500)
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