Negotiation Guide
Opening Offer
$39,222
Fair Price
$40,722
Walk Away Above
$41,986
- • Recent buyers paid ~$2,257 below MSRP
- • Sitting 70 days (avg 43) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$38,925
Est. Invoice$40,223
Holdback (est.)$1,298
MSRP (Sticker)$43,250
Asking Price$41,750
Markup-$1,500
Est. Dealer Margin on This Car$2,825
Percentile94% of inventory is priced lower
Days on Lot70 days
What Others Paid (Last 30 Days)
Cars Sold2344
Avg Markup-$2,257
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory133 vehicles
Avg Markup (All Models)-$1,744
Avg Markup (Ranger)-$1,500
% Below MSRP100%
Avg Days to Sell40 days
Avg Sold Markup-$1,643
Price History
Jul 9, 2026$43,250 → $41,250(-$2,000)
Aug 6, 2026$41,250 → $42,250(+$1,000)
Aug 20, 2026$42,250 → $41,750(-$500)
Cheaper Ranger XLT Inventory
Hacienda Ford of AliceAlice, TX
-$2,000$40,8455d
Hacienda Ford of AliceAlice, TX
-$2,000$36,4005d
Five Star FordNorth Richland Hills, TX
-$2,000$35,86522d
Caraway FordNixon, TX
-$2,000$36,12570d
Blake Fulenwider Ford of AndrewsAndrews, TX
-$2,000$35,86522d
Sam Pack's Five Star Ford of LewisvilleLewisville, TX
-$2,000$42,59549d
Coastal Bend FordBeeville, TX
-$2,000$41,99549d
Parks Ford of Wesley ChapelWesley Chapel, FL
-$2,000$37,9300d
Tomball Ford, Inc.Tomball, TX
-$2,000$42,59522d
Interstate FordDacono, CO
-$2,000$45,03522d