Deal Sheet: 2026 Ranger XLT

Mall of Georgia Ford · Buford, GA · VIN: 1FTER4GHXTLE45153

Negotiation Guide

Opening Offer

$36,713

Fair Price

$38,213

Walk Away Above

$39,342

• Recent buyers paid ~$2,257 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$36,423

Est. Invoice$37,637

Holdback (est.)$1,214

MSRP (Sticker)$40,470

Asking Price$38,970

Markup-$1,500

Est. Dealer Margin on This Car$2,547

Percentile94% of inventory is priced lower

Days on Lot14 days

What Others Paid (Last 30 Days)

Cars Sold2344

Avg Markup-$2,257

Median Markup-$2,000

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory281 vehicles

Avg Markup (All Models)-$2,059

Avg Markup (Ranger)-$1,364

% Below MSRP100%

Avg Days to Sell35 days

Avg Sold Markup-$1,891

Price History

Aug 20, 2026$39,470 → $38,970(-$500)

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