Negotiation Guide
Opening Offer
$37,268
Fair Price
$38,768
Walk Away Above
$39,897
- • Recent buyers paid ~$2,257 below MSRP
Price Breakdown
Est. Dealer Cost$36,923
Est. Invoice$38,153
Holdback (est.)$1,231
MSRP (Sticker)$41,025
Asking Price$39,525
Markup-$1,500
Est. Dealer Margin on This Car$2,603
Percentile94% of inventory is priced lower
Days on Lot21 days
What Others Paid (Last 30 Days)
Cars Sold2344
Avg Markup-$2,257
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory62 vehicles
Avg Markup (All Models)-$2,210
Avg Markup (Ranger)-$1,500
% Below MSRP100%
Avg Days to Sell23 days
Avg Sold Markup-$1,930
Price History
Aug 6, 2026$38,525 → $39,525(+$1,000)
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