Deal Sheet: 2026 Ranger XLT

South Bay Ford Lincoln · Hawthorne, CA · VIN: 1FTER4GHXTLE40146

Negotiation Guide

Opening Offer

$36,453

Fair Price

$37,953

Walk Away Above

$39,082

• Recent buyers paid ~$2,257 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$36,189

Est. Invoice$37,395

Holdback (est.)$1,206

MSRP (Sticker)$40,210

Asking Price$38,710

Markup-$1,500

Est. Dealer Margin on This Car$2,521

Percentile94% of inventory is priced lower

Days on Lot19 days

What Others Paid (Last 30 Days)

Cars Sold2344

Avg Markup-$2,257

Median Markup-$2,000

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory209 vehicles

Avg Markup (All Models)-$1,727

Avg Markup (Ranger)-$1,467

% Below MSRP88%

Avg Days to Sell34 days

Avg Sold Markup-$1,503

Price History

Aug 6, 2026$38,210 → $39,210(+$1,000)

Aug 20, 2026$39,210 → $38,710(-$500)

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