Negotiation Guide
Opening Offer
$37,150
Fair Price
$38,650
Walk Away Above
$39,907
- • Recent buyers paid ~$2,257 below MSRP
- • Sitting 70 days (avg 43) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$37,049
Est. Invoice$38,283
Holdback (est.)$1,235
MSRP (Sticker)$41,165
Asking Price$39,665
Markup-$1,500
Est. Dealer Margin on This Car$2,617
Percentile94% of inventory is priced lower
Days on Lot70 days
What Others Paid (Last 30 Days)
Cars Sold2344
Avg Markup-$2,257
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory220 vehicles
Avg Markup (All Models)-$2,257
Avg Markup (Ranger)-$1,500
% Below MSRP100%
Avg Days to Sell39 days
Avg Sold Markup-$1,973
Price History
Jul 9, 2026$41,165 → $39,165(-$2,000)
Aug 6, 2026$39,165 → $40,165(+$1,000)
Aug 15, 2026$40,165 → $39,665(-$500)
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