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Deal Sheet: 2026 Ranger XLT
Johnson Sewell Ford · Marble Falls, TX · VIN: 1FTER4GHXTLE20012
Negotiation Guide
Opening Offer
$35,977
Fair Price
$37,477
Walk Away Above
$38,731
- • Recent buyers paid ~$2,257 below MSRP
- • Sitting 70 days (avg 43) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$35,987
Est. Invoice$37,186
Holdback (est.)$1,200
MSRP (Sticker)$39,985
Asking Price$38,485
Markup-$1,500
Est. Dealer Margin on This Car$2,499
Percentile94% of inventory is priced lower
Days on Lot70 days
What Others Paid (Last 30 Days)
Cars Sold2344
Avg Markup-$2,257
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory159 vehicles
Avg Markup (All Models)-$1,840
Avg Markup (Ranger)-$1,364
% Below MSRP100%
Avg Days to Sell38 days
Avg Sold Markup-$1,847
Price History
Jul 9, 2026$39,985 → $37,485(-$2,500)
Aug 6, 2026$37,485 → $38,485(+$1,000)
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